Over the last year, and especially the last few months,Facebook fan pages have quickly risen in noteriety. The launch of the new Facebook a few months ago shot fan pages into the spotlight as it allowed fan pages to be more customizable.
Fan pages also became more like profile pages, in that status updates now appear in feeds. Over the last month, fan pages have gotten even more publicity, as Facebook announced that administrators could create vanity urls for their fan pages. All of this begs the question: What makes a good Facebook fan page?
One of the most important things to make a good Facebook fan page is to make it pop. This requires more work, but it pays off as users want a page that’s going to jump out at them. Many fan pages fail simply because they don’t grab the user. All successful fan pages have at least some html or flash that is graphically appealing to users.
Another idea for creating a good Facebook fan page is to offer incentives or specials. Make your fan page a resource for people and they will return again and again. If you’re a small restaurant, you might post weekly coupons or specials. If you’re a service provider, you might use the fan page to answer questions from your fans or offer discounted services one day per week. You have to find what’s most relevant to draw people to your fan page, and then ultimately to your business or website.
Similar to incentives, another way to build an interactive Facebook fan page would be to run contests or giveaways for fans. Contests are great for fan pages because they build a loyal audience and makes your fans feel like a VIP. With the economy how it is, everyone is looking for all kinds of giveaways and contests. Think about partnering with another brand or Facebook page to give a prize away and encourage your fans to “cross-over.”
Fourth, leverage all your resources. Odds are that many of your customers and friends may be using Facebook and not even know that you have a fan page. Use your website, email, instant messaging, printed material and other social networking sites to drive people to your fan page.
Lastly, give fans the opportunity to connect, interact and have fun with the fan page and your brand. Many fan pages fail and lose fans because there’s no interaction with fans and no reason for fans to come back daily. Most people check their Facebook several times a day, but how often do they check for updates to your fan page? It doesn’t have to be something complex, but just a way to get people to interact and participate, because ultimately, the power comes when it’s not you, but other users who help spread and promote your fan page virally.
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